The digital marketing world is changing at a rapid pace. With the rise in popularity of artificial intelligence (AI), marketers of the Digital marketing agency in Ahmedabad have been forced to adapt their strategies as well as their thinking on how they can use this new technology. Artificial intelligence has started influencing many different aspects of digital marketing, including SEO and SEM. In this article, we'll discuss some ways that AI will impact both these areas moving forward: Semantic search If you're not familiar with semantic search, it's a type of search that goes beyond keywords and looks at the meaning of the words. As a result, semantic search is more accurate than keyword-based searches. According to the experts at the Digital marketing agency in Ahmedabad, it's also more efficient because it requires less computation time. And finally, according to research from IBM (a leading provider of AI), semantic technology was able to generate 16x as many